Obihiro University of Agriculture and Veterinary Medicine

• 自然環境・生態系サービスの経済評価
• 環境保全型技術導入における経済・経営分析
• 食品安全性に対する消費者評価
• 有機農畜産物・フェアトレード・アニマルウェルフェアなどの消費者行動分析

現在、農畜産物の生産現場では、環境配慮型技術の導入や家畜福祉への配慮、地域ブランド化などさまざまな新しい取り組みが始まっています。畜大は最現場に近い大学だと思うので、積極的に出て学んでみましょう。一方で、消費者においても「より環境を重視した選択をしたい」とか「生産者を支援できる商品はないの？」といったニーズが強くなってきています。このような生産者と消費者をつなぎ、より持続可能な農畜産業としていくためには、社会的なシステムとして両者をつなげる仕組みづくりが大切であり、その仕事は経済・経営学をはじめとする社会科学の出番となります。技術の力を社会を変える力にしたいと考える人、いっしょに考えていきましょう。

Since the adoption of the SDGs (Sustainable Development Goals: Sustainable Development Goals) at the UN Summit, there have been more opportunities to think about sustainability at the citizen level. The livestock industry is no exception. In order for the livestock industry to exist in society as an industry or as a regular industry in the sense of human life, it is becoming important to consider social sustainability (sustainability) and be a sustainable industry.

It is well known that even before the SDGs became a focus of attention, the livestock industry has created beautiful rural landscapes and provided society with multiple environmental services such as land conservation and health and rest. In previous studies, I have been involved in the quantitative evaluation of environmental services as economic effects by applying the Stated-Preference Method.

However, it is also true that the livestock industry is an industry that has considerable environmental impact, such as the disposal of livestock manure. To date, efforts have been made to improve the legal environment, including the Law for the Treatment of Livestock Manure, and to reduce the environmental burden through the management efforts of livestock farmers. I have conducted research to clarify the impact of this shift to environmentally sound livestock management on management using mathematical programming and other methods, and to examine the social conditions for sustainable management.

In order for the livestock industry to be sustainable, the livestock farm must be sustainable. At the same time, however, it is also important to have consumers who understand and support sustainability. Currently, by applying the stated preference method, I’m conducting research to seek consumer evaluations of livestock products made from environmentally friendly livestock products and those produced based on animal welfare.

• Willingness-to-Pay for Animalwelfare Labeled Products
• Analysis of the impact of environmental ethics on consumer behavior